The Financial Services sector continues to go through unparalleled change and it is the accelerating pace of technological transformation that is having the most dramatic effect. Today’s digital wave extends from customer experience and operational efficiency to big data and analytics. This digitization requires all stakeholders, both employees and customers, to be fully engaged and guided along this journey to ensure a successful outcome.
Healthcare Insurance Providers who implement an Earned Data approach to how they manage their member interactions will transform these relationships, increase renewals, and boost retention, while gaining more insights into the needs of their member base.
Digital publishers need to evolve their data strategies. Especially in a cookie-less world where cross-domain tracking continues to be frowned upon, publishers need a new way to better collect, analyze, and utilize audience data to best provide value to their advertisers.
With new consumer segments emerging, what organizations through they new about their audience is continuously evolving. Organizations need to find a better way to converse with consumers to better understand how to serve them. Implementing adaptive, interactive, game-science-led experiences are a highly effective way to engage with consumers to earn their data, ultimately improving business outcomes.