DIALOGUES LEAD TO BETTER OUTCOMES THAN MONOLOGUES

ABOUT US

3radical is a consumer data acquisition and audience engagement solutions provider. We help organizations listen to their consumers and adapt experiences accordingly by giving them the ability to earn consented data directly from their audience. Critically, this fosters humanized interactions through choice-driven journeys provided by 3radical’s gamification software. We use game science and comprehensive strategic services to shape and support the customer experience by creating a fair value exchange delivered directly to each recipient and optimized by data and real-time decisioning. Every progressive exchange results in consented, Earned Data provided by the consumer in a transparent, motivating, and mutually beneficial environment enticing consumers to want to share and engage more. 3radical operates globally through offices in North America, the UK and Asia Pac and serves major brands across a broad range of industries.

LEADERSHIP NEWS MEDIA CAREERS

OUR TEAM

David Eldridge, Chairman
David Eldridge, Chairman

David established his first company, age 14, to market the software he wrote, which won first prize in a BBC National Competition.

Roles at Shell and GB Group were followed in 1997  by the co-founding of Alterian plc, where David led its IPO in 2000 and its development to become a recognized leader in the marketing platform space. He is joint founder of 3radical.

Featured in BtoB Magazine’s “Who’s who in BtoB” and Data Strategy’s “Power 50 in Data”, David sits on the Board of several high growth tech companies.

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Michael Fisher, CEO
Michael Fisher, CEO

Michael Fisher, Ed.D. brings over 25 years of experience in organizational transformation through research, education, and revenue growth.

He specialized in helping companies build collaborative, connected, cohesive cultures, with a commitment to personal and professional development and success.

Disciplines included: progressive leadership and decision making, responsive data and analytics, nimble sales effectiveness, and agile customer data and business intelligence technology assessments. Additionally, Michael is on the board of directors of TheCustomer.

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Aaron Shrimpton, Head of Development
Aaron Shrimpton, Head of Development

Aaron has spent the last 15 years working in a wide variety of digital roles spanning fields as diverse as tv-on-demand, life science marketing and e-commerce.

As head of development he oversees all practical parts of the development of the 3radical Voco platform. Ensuring the highest possible quality standards are adhered to throughout the life-cycle of every solution.

Steve Rogers, VP, Customer Success
Steve Rogers, VP, Customer Success

After spending the first five years of his career working in loyalty marketing, Steve went on to develop a love of both earning and using data, turning customer insights into effective targeted campaign strategies. He has spent the last 15 years delivering both strategic consultancy and solution implementation for multiple marketing and campaign service providers across various verticals, such as financial services, automotive, gaming, and FMCG.

Steve is an instrumental contributor to 3radical’s continued growth as he accelerates progress with their Earned Data strategy and audience engagement solutions. As Vice President of Customer Success, he and his team design, deliver, and support all client implementations. through the development of repeatable best practices and standard operating procedures, putting the clients’ need at the forefront, he further drives value for clients by delivering technical insights along with business problem solving strategies and solutions.

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Rebecca Trivella, UK Sales Director
Rebecca Trivella, UK Sales Director

Rebecca realized her interest in how to improve decisions and outcomes with data, when working for Sainsbury’s Homebase, at the start of her career. With a background in Design, it was the logical thought process of bringing together different ideas and information, with an ambition to improve the outcome, that got her continually excited.

Following her time at Sainsbury’s, she went on to develop her career helping organizations derive value from data and tech with a focus on Marketing, at ACNielsen, IRI, Alterian, SDL and most recently, Data Science consulting firm, Mango Solutions.

Rebecca has more than 25 years experience in commercial roles with a passion to bring out the best in a team; supporting individuals, clients, and the company to realize the potential.

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Linda Vetter, SVP, Marketing
Linda Vetter, SVP, Marketing

Linda Vetter is a tactical demand generation expert with over 20 years of experience implementing strategic brand awareness and lead generation marketing programs for B2B companies. As SVP, Marketing at 3radical, Linda is responsible for building in-market recognition, credibility, and demand for 3radical’s Voco audience engagement platform across North America, United Kingdom, and APAC. Prior, Linda was Head of Demand Gen at Fluent, Inc., VP Marketing at Motista, SVP, Marketing at Yes Lifecycle Marketing, and Director, Marketing at Alterian, where she first met David Eldridge and Michael Fisher.

Born and bred on the northside of Chicago, Linda is a foodie-in-training, wine-snob-wanna-be, and tries not to need to be talked off the ledge regarding her beloved Chicago Cubs… there’s always next year.

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Josh Weiner, VP Sales, US
Josh Weiner, VP Sales, US

Josh Weiner’s experience has been at the intersection of consumer transaction data and marketing delivery, insights, and analytics solutions as a sales and business development leader, serving time in both corporate and startup environments. In each role, he successfully developed and executed go-to-market strategies against new digital and data products, and partner initiatives against high growth revenue objectives. Prior to joining 3radical, Josh was VP Merchant & Partner Development at Affinity Solutions. Before this, Josh led sales team performance and brought the first Fortune 50 brand onto the platform at Commerce Signals.

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Clive Armitage, Non-Exec
Clive Armitage, Non-Exec

Clive is CEO and founder of Agent3, an award-winning digital marketing solution business with offices in London, New York, San Francisco and Sofia.

Previously CEO of Bite Communications, an agency with more than 300 people in 14 offices. During his career, Clive has worked in California and South Africa.

An avid West Ham United fan (for his sins), Clive juggles his business career with a (demanding) wife, three (unruly) children and a (disobedient) dog called Frisco.

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George Stavrinidis, Non-Exec
George Stavrinidis, Non-Exec

George has a technical background. His roles have spanned strategic consulting, business development and operations in a career focused on leading edge technologies.

As CEO of Lone Worker Solutions, the private company has become a global market leader. George formerly held positions with Perot Systems/DELL, Accenture and BP.

George advises several high growth companies. He is also a School Governor.

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