CONSENTED DATA CAPTURE

TRUST STARTS WITH PERMISSION

Turn consumer consent from a friction point into a foundational element of your relationship and brand experience by incorporating consent by design. By creating experiences that allow consumers to make explicit choices about how they wish to interact, trust follows. This transparent environment then sets the stage for enhanced sharing of data and increased long-term engagement.

BENEFITS:

  • De-risk privacy regulation with consented approaches to subscription and preference management
  • Reduce or eliminate dependency on 3rd party data
  • Get better use of the data assets you already have
  • Create defensible differentiation with strategically built data assets and enhanced brand loyalty
  • Improve ROI of existing technology investments with access to broader sets of consented data

*Please note: these are high-level demos and do not fully encompass our audience engagement journey capabilities. Watch for “idea” panels throughout these use cases for further ideas to help build-out your online experiences.

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