AUDIENCE ENGAGEMENT SOLUTIONS

DATA DRIVES HUMAN EXPERIENCES TO CREATE RICHER DATA

3radical experiences will automatically select the optimum combination of engagement mechanic and reward, triggered by a combination of observed behaviors specific to the individual, and contextual metadata including device type, geography, time, and more.

Earned Data MECHANICS Platform Audience Sector

3RADICAL EXPERIENCES - BUILD TRUST WITH EVERY INTERACTION

REAL-TIME OPTIMIZATION

3radical experiences will automatically select the optimum combination of engagement mechanic and reward, triggered by a combination of observed behaviors specific to the individual, and contextual metadata including device type, geography, time, etc.

LIFECYCLE ENGAGEMENT

Whereas most audience engagement solutions gather self-reported data in one hit (perhaps a survey mechanic), 3radical treats each interaction as part of a journey, continually optimizing the next engagement, across multiple touch points. Each interaction is designed to provide the most appropriate value exchange for that particular individual at a given point in time. This builds trust between consumer and brand.

UNIQUE VIEW OF EACH CONSUMER

Fully permissioned earned data is the richest, most robust data available to marketers. Not only is it data that's been acquired with transparency that complies with privacy legislation, but it is truly 'earned' through two-way interactive value exchanges. This leads to long-term trust and loyalty, and lives up to the high expectations today's consumers have of the brands they deal with.

TALK TO US ABOUT HOW TO EARN YOUR AUDIENCE’S DATA

We are passionate about helping organizations develop the capability to move beyond traditional data. Our audience engagement solutions can help you get to the heart of what really inspires and activates their audiences.

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