3RADICAL SOLUTIONS

DATA DRIVES EXPERIENCES AND HUMAN EXPERIENCES CREATE RICHER DATA

We use game science and comprehensive strategic services to shape and support the customer experience by creating a fair value exchange delivered directly to each recipient and optimized by data and real-time decisioning. Every progressive exchange results in consented, earned data provided by the consumer in a transparent, motivating, and mutually beneficial environment enticing consumers to want to share and engage more.

Earned Data MECHANICS Platform Audience Sector

3RADICAL EXPERIENCES - BUILD TRUST WITH EVERY INTERACTION

REAL-TIME OPTIMIZATION

3radical experiences will automatically select the optimum combination of engagement mechanic and reward, triggered by a combination of observed behaviors specific to the individual, and contextual metadata including device type, geography, time, etc.

LIFECYCLE ENGAGEMENT

Whereas most solutions gather self-reported data in one hit (perhaps a survey mechanic), 3radical treats each interaction as part of a journey, continually optimizing the next engagement, across multiple touch points. Each interaction is designed to provide the most appropriate value exchange for that particular individual at a given point in time. This builds trust between consumer and brand.

UNIQUE VIEW OF EACH CONSUMER

Fully-permissioned earned data is the richest, most robust data available to marketers. Not only is it data that's been acquired with transparency that complies with privacy legislation, but it is truly 'earned' through two-way interactive value exchanges. This leads to long-term trust and loyalty, and lives up to the high expectations today's consumers have of the brands they deal with.

TALK TO US ABOUT HOW TO EARN YOUR AUDIENCE’S DATA

We are passionate about helping organizations develop the capability to move beyond traditional data and get to the heart of what really inspires and activates their audiences.

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