We believe a consumer is more than their clickstream data. A consumer is a human with needs, motivations, and values. Our audience engagement solutions and strategies help organizations develop the capability to move beyond traditional data and get to the heart of what really inspires and activates their audiences.
With the continued onset of privacy regulations and proposed changes to third-party data usage and tracking, organizations need to establish trust to earn data and permission to deploy it, providing consumers maximum control of their experience. Gamification techniques create a cycle of achievement and reward while garnering consented, Earned Data that uniquely comes directly from consumers.
Earned Data is the new currency for building long-term, trust-based relationships between consumers and brands. But it’s the value exchange, optimized for each individual using innovative audience engagement mechanics, that is the basis for that trust.
Earned Data helps organizations build an understanding of each customer over time, improving the effectiveness of your overall marketing by using the earned insight to interact with consumers more effectively based on their desires and preferences.
We combine gamification techniques, audience engagement solutions and data strategy to enable seamless integration between data and marketing strategies, providing a platform for marketers and data scientists to create a two-way dialogue with customers in a mutually beneficial way.
3radical helps organizations listen to their consumers and adapt experiences accordingly by giving them the ability to earn consented data directly from their audience. This engagement fosters humanized interactions through choice-driven journeys provided by 3radical’s gamification software, Voco.
Voco promotes an interactive two-way dialogue that rewards the investment of time and builds trust.
Voco's library of ready-to-use audience engagement solutions provide fun, motivating, and rewarding experiences that are relevant to individuals.
Voco supports highly responsive, real-time interaction allowing organizations to deliver the next experience when it matters most.
Build trust and loyalty with your customers by creating engaging, interactive value exchanges that encourage the willing provision of personal data.
Improve your employee engagement, accelerate learning through gamification, and increase active participation in programmes and events.