Essilor Selects 3radical to Drive Adoption of Newl...
3radical today announced a recent project with Essilor Ltd., the world’s leading ophthalmic lens manufacturer.
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Using our 3radical Voco audience engagement platform, organisations can attract and retain the attention of their customers and employees by creating fun, interactive exchanges of value, increasing loyalty and encouraging specific behaviours, including the willing provision of ‘earned’ data.
What is 3radical Voco? What is gamification? Experience It Now
Build trust and loyalty with your customers by creating engaging, interactive value exchanges that encourage the willing provision of personal data.
Improve your employee engagement, accelerate learning through gamification, and increase active participation in programmes and events.
Today’s consumers are aware of the value of their personal data and marketers need to adapt to the new normal of GDPR, CCPA and other privacy initiatives. The richest data they can acquire is fully-consented, self-reported, and the result of a two-way value exchange between brand and consumer. We call this Earned Data.
Earned data is the new currency for building long-term, trust-based relationships between consumers and brands. But it’s the value exchange, optimised for each individual, that is the basis for that trust.
Earned data helps organisations build an understanding of each customer over time, improving the effectiveness of your overall marketing by using the earned insight to target consumers more effectively to reflect their desires and preferences.
3radical Voco is based on gamification techniques that create a cycle of challenge, achievement and reward that is scientifically proven to motivate engagement, while capturing valuable data, provided directly, and with full consent, by the user.
The 3radical Voco platform enables brands, businesses and communities to quickly and easily engage their audiences through the use of innovative game science techniques that encourage and reward interaction.
If it isn't two-way, it isn't engagement.
It's only rewarding when you have fair value exchange.
Because you don't know when 'now' is.
3radical today announced a recent project with Essilor Ltd., the world’s leading ophthalmic lens manufacturer.
More
3radical launches four new engagement mechanics – brain puzzle games Sudoku and Wordsearch, Matching Puzzles, and Choose Your Own Adventure.
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