THE CONSUMER EXPERIENCE IS A HUMAN EXPERIENCE

WELCOME TO 3RADICAL

A Consumer Data Acquisition And Audience Engagement Solution Provider

We believe a consumer is more than their clickstream data. A consumer is a human with needs, motivations, and values. We help organizations develop the capability to move beyond traditional data and get to the heart of what really inspires and activates their audiences.

Solutions Use Cases

3RADICAL AND THE POWER OF EARNED DATA

With the continued onset of privacy regulations and proposed changes to third-party data usage and tracking, organizations need to establish trust to capture data and permission to deploy it, providing consumers maximum control of their experience. Gamification techniques create a cycle of achievement and reward while capturing consented, Earned Data that uniquely comes directly from consumers.

VALUE EXCHANGE

Earned Data is the new currency for building long-term, trust-based relationships between consumers and brands. But it’s the value exchange, optimized for each individual, that is the basis for that trust.

PROGRESSIVE DATA CAPTURE

Earned Data helps organizations build an understanding of each customer over time, improving the effectiveness of your overall marketing by using the earned insight to interact with consumers more effectively based on their desires and preferences.

ENGAGEMENT SCIENCE

We combine gamification, consumer experience mechanics, data strategy to enable seamless integration between data and marketing strategies, providing a platform for marketers and data scientists to create a two-way dialogue with customers in a mutually beneficial way.

THE 3RADICAL DIFFERENCE

3radical helps organizations listen to their consumers and adapt experiences accordingly by giving them the ability to earn consented data directly from their audience. This fosters humanized interactions through choice-driven journeys provided by 3radical’s gamification software, Voco.

INTERACTIVE JOURNEYS

Voco promotes an interactive two-way dialogue that rewards the investment of time and builds trust.

REWARDING EXPERIENCES

Voco's library of ready-to-use engagement mechanics provide fun, motivating, and rewarding experiences that are relevant to individuals.

IN THE MOMENT

Voco supports highly responsive, real-time interaction allowing organizations to deliver the next experience when it matters most.

ENGAGE AND MOTIVATE YOUR KEY AUDIENCES

CUSTOMER ENGAGEMENT

Build trust and loyalty with your customers by creating engaging, interactive value exchanges that encourage the willing provision of personal data.

EMPLOYEE ENGAGEMENT

Improve your employee engagement, accelerate learning through gamification, and increase active participation in programmes and events.

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