Support your audience to illustrate the value you provide. Educate them on the pertinent aspects of your business and help set expectations, as they determine their individual journey. Capture their preferences through earned data, enabling the organization to adapt to and personalize their experience and best understand their motivations and intents. Present them with options that reduce friction, encourage interaction, and foster loyalty.
*Please note: these are high-level demos and do not fully encompass our audience engagement journey capabilities. Watch for “idea” panels throughout these use cases for further ideas to help build-out your online experiences.