Remember Lego bricks? You could create so many different objects simply by combining different shapes, sizes and colors of bricks. With 3radical Voco, it’s just as easy!
Create a range of interactive experiences that engage your audiences simply by selecting and customizing different digital building blocks using Voco’s powerful ‘Audience Engagement Console’ that address different business challenges.
Each customizable block either represents an activity you want your audience to complete, such as visiting a web page, answering a survey or engaging with a branded game, or a reward they can unlock upon completion.
3radical experiences provide an incentive for audiences to remain connected and engaged, while actively re-confirming their data permissions through usage. The enriched data gathered contains not only behavioral and interaction data, but also attitudinal and descriptive data that can only come directly from consumers. This data collaboration provides a more transparent environment to better serve customers, establishing trust and gaining permission for data utilization.