CREATING REWARDING EXPERIENCES WITH VOCO

DELIGHTING AUDIENCES

Using Voco you can quickly and easily create interactive experiences that delight your audiences and reward them for their engagement.

But how exactly does Voco work?

THE VOCO DIFFERENCE

INTERACTIVE JOURNEYS

Voco promotes interactive two-way dialogue that rewards the investment of time and builds trust.

REWARDING EXPERIENCES

Voco's library of ready-to-use engagement mechanics provide fun, motivating and rewarding content that is highly relevant to the individual.

IN THE MOMENT

Voco supports highly responsive, real-time engagement allowing you to deliver the next offer when it matters most.

EXPERIENCE IT NOW

REMEMBER LEGO?

Remember creating different objects by combining bricks of different shapes, sizes and colours?

Well, we have some good news, because building interactive experiences with Voco is just as easy!

DIGITAL BUILDING BLOCKS

With Voco you can create beautiful interactive experiences that delight your audiences simply by selecting and customising different digital building blocks.

Each block either represents an activity you want your audience to complete, such as visiting a web page, answering a survey or engaging with a branded game, or a reward they can unlock on completion.

By combining building blocks, using Voco’s powerful ‘Audience Engagement Console’, you can quickly and easily design a range of experiences that address different business challenges.

EXAMPLE EXPERIENCES

So what type of business challenges can be solved by building interactive experiences? Here are some examples to get you started.

PROSPECT ACQUISTION

Looking to capture new marketable prospects, perhaps following a dip in your audience post- GDPR? Then link a registration form to an ‘instant win’ game, such as a digital scratch-card, to reward newly acquired names with instantly redeemable vouchers.

CUSTOMER RETENTION

Aiming to drive more repeat traffic to your website or web application? Why not select a repeat engagement mechanic, like a customisable board game, and combine with a range of supplementary tasks that incrementally reward users the more they engage?

EARNED DATA CAPTURE

Keen to improve the level of personalisation used in communications sent to your audience? Try using a combination of survey and feedback mechanics to progressively and contextually capture insight data as part of an ongoing value exchange.

GAMIFIED LEARNING

Seeking to boost engagement with training and transformation programmes? Turn your learning journeys into loyalty journeys by rewarding audiences with symbolic badges and redeemable points for each task they complete, both online and offline.

ARCHITECTURE

SECURE

Voco is a cloud-based platform as a service. It is both scalable and secure.

CONFIGURABLE

Using Voco requires no software development. It can be rapidly configured and deployed.

CONNECTED

Voco integrates with leading CRM, CMS and email marketing tools, loyalty systems, rewards providers and wifi infrastructure providers.

DATA & COMPLIANCE

Voco provides an incentive for audiences to remain connected and engaged, actively re-confirming their data permissions through frequent usage.

Gather enriched data with both contextual and environmental information to better serve customers with personalised offers.

Voco provides a secure, fully auditable record of all individual interactions conducted through the platform.

Find out about Earned Data

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