Move from assuming to knowing your audience by cutting through the noise and getting to the heart of each individual. Capture their motivations, intents, desires, needs, values, and preferences to reveal the complete understanding of an individual. By adding descriptive and attitudinal data to transactional and clickstream data, organizations get a clear view of their audience as people and not IDs.
*Please note: these are high-level demos and do not fully encompass our audience engagement journey capabilities. Watch for “idea” panels throughout these use cases for further ideas to help build-out your online experiences.