PUBLISHERS

CHALLENGES

  • Maintain relevancy in a cookie-less and privacy-led world
  • Provide rich, relevant, context-based insights that deliver more revenue for advertisers
  • Solve for the attribution mystery
  • Align experiences and journeys with context delivered by publishers to advertisers
  • Enable the direct connection between publishers, audiences, and organizations

HOW 3RADICAL HELPS PUBLISHERS

Today’s publisher’s ability to drive revenue is based on the quality of the contextual targeting data. Publishers need to move beyond clickstream data and stop looking at data as a commodity. For better contextual data, publishers need to stop making data assumptions and derive insights directly from their audience. The answer is 3radical’s Earned Data and audience engagement solutions.

3RADICAL SOLUTION BENEFITS

  • Extend value of subscriber relationships
  • Create unique audience strategies fostering repeat engagement and ongoing relationship development
  • Increase visits, content consumption, time on site, and dwell time by content type
  • Create an earned data approach providing value to both publisher and advertiser
  • Align content with specific audience need, intent, and motivation
  • Identify and align earned data strategies that are specific to advertisers resulting in potential site side personalization for direct advertiser relationships

HOW DID SINGAPORE'S LARGEST CONTENT CREATOR DRIVE TRAFFIC, INCREASE REPEAT INTERACTIONS, AND CAPTURE PERMISSIONED READER DATA?

FOR MORE INFORMATION ON HOW WE SERVE PUBLISHERS:

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