DIGITAL AUDIENCE ENGAGEMENT FOR PUBLISHERS

AUDIENCE ENGAGEMENT CHALLENGES

Maintain relevancy in a cookie-less and privacy-led world
Provide rich, relevant, context-based insights that deliver more revenue for advertisers
Solve the attribution mystery
Align experiences and journeys with context delivered by publishers to advertisers
Enable a direct connection between publishers, audiences, and organizations

HOW 3RADICAL HELPS PUBLISHERS

Today’s publishers’ ability to drive revenue is based on the quality of the contextual targeting data. Publishers must move beyond clickstream data and stop looking at data as a commodity. For better contextual data, publishers need to stop making data assumptions and derive insights directly from their audience. The answer is 3radical’s Earned Data and digital audience engagement solutions.

3RADICAL SOLUTION BENEFITS

Extend value of subscriber relationships
Create unique audience strategies fostering repeat digital audience engagement and ongoing relationship development
Increase visits, content consumption, time on site, and dwell time by content type
Create an earned data approach providing value to both publisher and advertiser
Align content with specific audience need, intent, and motivation
Identify and align earned data strategies that are specific to advertisers resulting in potential site side personalization for direct advertiser relationships

HOW DID SINGAPORE'S LARGEST CONTENT CREATOR DRIVE TRAFFIC, INCREASE REPEAT INTERACTIONS, AND CAPTURE PERMISSIONED READER DATA?

ENGAGE WITH DIGITAL SAVVY READERS

FOR MORE INFORMATION ON HOW WE HELP PUBLISHERS WITH DIGITAL AUDIENCE ENGAGEMENT:

Our website uses cookies to help us to understand how you use it. By continuing to use our website you consent to our use of such cookies. For more information please read our privacy policy.