Gamification In Financial Services
The financial services industry is dealing with disruption on many levels: the impact of blockchain, the threat of cyber-crime, the pace of cloud adoption, the encroachment of FinTech startups, soaring customer expectations and an increasingly demanding regulatory environment. Now more than ever, winning the hearts and minds of employees and customers alike is the key to success.
Challenges
In order to build customer loyalty in today’s world, banks need find new ways to engage. With today’s digitally-savvy consumers, constantly active on mobile devices and seamlessly switching between digital platforms, traditional methods of customer communication simply aren’t sufficiently engaging or valuable. Equally, if financial institutions want to drive customers to new technologies or encourage specific behaviours, it’s their employees who are in the front line. Therefore, banks have to find ways of rapidly educating and upskilling their own staff so that they, in turn, can show customers the value of change.
The Emergence of Gamification
Gamification is the integration of game thinking and game mechanics into non-game experiences to motivate increased levels of engagement. It enables organisations to leverage the data they’ve already collected to provide personalised, compelling experiences that result in a two-way exchange of value.
Financial services organisations are using gamification to shift customers to new digital platforms, educate them on new initiatives, build loyalty and improve employee productivity.
Gamification Use Cases in Financial Services
Cybersecurity Awareness
Cybersecurity Awareness enables organisations to strengthen their employees’ security competencies by embedding desired secure behaviour and culture.
With the cyber threat landscape continually evolving in terms of both scope and pace, learn how you can use gamification to:
- Incentivise activities within a reward framework that meets regulatory requirements
- Create personalised learning journeys based on past engagement behaviour
- Motivate desired secure behaviour in the long-run
Employee Events
Employee Events enables Financial Institutions to support live events or to run virtual events that better align, motivate and support their employees.
When it is increasingly difficult to gain your employees attention, find out how the Voco platform can help you:
- Inspire your teams to engage by delivering fun, valuable and immersive engagements
- Enable your employees to connect when it is convenient for them
- Motivate positive behaviours by rewarding and recognising active participation
Employee Digital Transformation
Employee Digital Transformation ensures Financial Institutions can very successfully drive awareness, adoption and advocacy of all things digital amongst their employees.
In a market where there is massive technology upheaval, find out how the Voco platform can help you:
- Inspire your teams to embrace new digital initiatives
- Equip individuals with the skills & knowledge required
- Ensure that the new processes are learnt and adopted throughout the organisation
Employee Recruitment
Employee Recruitment enables Financial Institutions to attract, engage and successfully recruit the very best talent.
In an environment where the competition for talent is becoming increasingly digital, find out how the Voco platform can help you:
- Attract the right talent to engage with you
- Ensure they invest the time to understand why you have a great employee value proposition
- Remain engaged with you throughout the entire recruitment process
Customer Engagement
Customer Engagement ensures that Financial Institutions are able to increase a customer’s interest in and use of their credit card.
When customers have more choice in payment solutions then ever before, find out how the Voco platform can help you make your card the card of choice by:
- Motivating them to use the card in the moment of purchase
- Rewarding customers for using the card with offers that are of interest to them
- Making the card a memorable companion in their pocket by inspiring them with relevant offers
Customer Loyalty
Customer Loyalty ensures Financial Institutions can keep and grow the younger investor segment. These customers are highly digitally savvy and are seeking to better engage with their investment portfolio using digital channels.
In an environment where digital is becoming the primary channel for engagement, find out how the Voco platform can help you:
- Maintain and enhance the interest of younger investors
- Help them develop the knowledge and skills required to manage their portfolio
- Build a high level of engagement, trust and loyalty