There is intense competition in the online gaming industry, to find innovative ways to attract new customers, on a continuous basis. Customers are not only looking for discounts or offers but they are also highly motivated by the experience that is provided. To win the attention of these new customers, organizations need to provide engagements that are fun, rewarding and highly compelling.
The hospitality industry is going through significant change as consumers’ needs and expectations change. An area that is becoming increasingly important is that customers want to be better informed. They want to know about healthy options, food nutrition, number of calories, provenance etc. They are also looking for a great experience; atmosphere, service etc. To deliver on this, organizations need to be better engaged with their customers and to better align with the specific needs of each customer.