On Demand Webinar: Why Is Earned Data So Important?

Marketing will never be the same – Learn how Earned Data is changing the rules

Increasingly, consumers know the value of their data and they’re becoming more restrictive about who they freely share it with. If a consumer gives up their data, they want to know, “what’s in it for me?” Where’s the value exchange?

So how do organizations focus more on being in a reciprocal relationship with their consumers? How do they set-up trusting and transparent engagement environments which will motivate their consumers to provide their prized data? This is the premise of Earned Data.

During this presentation, you’ll gain a better understanding of:

  • What is Earned Data
  • Why it’s important
  • How do you get it
  • How to make it work for you

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