Customer Data Platforms (CDPs) have certainly had a moment in the marketing tech stack — and they are a potential game-changer for marketers. You could say CDPs are the burger bun of the marketing stack — sandwiching your siloed marketing ingredients neatly in one (delicious) place. Continuing this foodie metaphor – Earned Data acts as the salt in your recipe — enhancing the ingredients and completing the flavor profile. Who knew CDPs could make us this hungry!
Download the paper to learn more about using game science to super charge your CDP.