Allant Signs Strategic North American Partnership Agreement with 3radical

/ 25 January 2023

Downers Grove, IL (January 25, 2023) – Allant Group LLC, a data-driven journey orchestration solution provider, and a VntCap Technologies LLC company, is pleased to announce it has entered into a strategic partnership agreement in North America with 3radical, an audience engagement and earned data platform.

The agreement outlines the complimentary offering of Allant’s account management, strategic services, and data insight, and 3radical’s digital audience engagement experiences and consented data capture mechanics. This offering brings best-in-class journey development, mapping, and management under one roof, reinforcing Allant’s focus and commitment as a leader in customer journey orchestration solutions.

“We are really pleased to have the opportunity to partner with Allant Group, as we share the same passion of helping organizations improve their return on marketing spend, especially in a challenging market economy,” said Rebecca Trivella, Commercial Director, 3radical. “3radical’s ability to capture audience attention and earn zero party data directly from consumers is a critical component of how, together, we are committed to delivering first-class solutions and services in North America.”

To support and accelerate the success of the partnership, Allant has welcomed the following 3radical solution experts to their team:

  • Katie McConnell, SVP, Professional Services
  • Steve Quast, VP, Analytics
  • Linda Vetter, SVP, Marketing
  • Josh Weiner, VP, Sales

“3radical’s audience engagement platform elevates Allant’s current deployment and utilization of analytics, data, and technology by giving clients access to an extensive range of complementary services and skills further increasing the business value of a customer journey engagement solution,” said Michael D. Fisher Ed.D., President and CEO, Allant Group. “This teams proven ability to deliver will bolster Allant’s market share and help form broader and deeper relationships, maximizing the success of our clients.”

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