BizTech and 3radical form strategic partnership

/ 28 February 2018

BizTech and 3radical partner to enable Marketing Cloud users to deliver interactive audience engagement and enhance the ROI on their marketing technology investments.

BizTech, ANZ Adobe Partner of the Year 2017, and 3radical, developers of the award-winning audience engagement platform Voco, today announced a partnership covering operations across Singapore, ANZ, the UK and North America.

BizTech are leading experts in the implementation of Adobe Marketing Cloud, as well as other technologies from Microsoft and Oracle. Working with major organisations in a variety of sectors including banking, telecoms, and education, BizTech is focused on ensuring its clients achieve exceptional results from their investment.

As it looked for ways to enable clients to differentiate and substantially increase engagement achieved from digital communications orchestrated by the marketing platforms, BizTech identified 3radical as the ideal partner.

3radical was set up by the founders of Alterian, which developed one of the original marketing platforms. 3radical has created Voco – an audience engagement platform that enables business users to create digital experiences that are different to the flat, typically one size fits all, digital content often used. Experiences created by Voco are interactive, relevant, and rewarding. They are also long-term – by enabling individuals to choose their own path through the brand experiences, they generate repeat engagement, and deliver an emotional connection between the individual and the brand. Substantial increases in initial and repeat engagement with a brand’s content are realised as a result, which is evidenced by the array of awards won for the use of the Voco platform by major brands such as National Australia Bank, DBS Bank, Dell, Matalan, and GVC amongst others.

“Many of our customers are ready to take their digital engagement to the next level” commented Michael Patishman, CEO, BizTech. “They have achieved the efficiencies enabled by marketing platforms like Adobe and now need to find ways of making the content delivered using the platforms more engaging. 3radical Voco does just that – creating content that individuals want to engage with because it is interactive, fun, and there is a clear value exchange for them. We have already seen substantial success across our joint clients where we have integrated 3radical and Adobe, and look forward to rolling it out to many more brands through our partnership with 3radical.”

David Eldridge, CEO of 3radical said “Customer experience is a critical battleground for brands. Many have made the investment in a marketing platform, but have yet to realise the expected return as they’re not delivering truly engaging content using the new capability. 3radical Voco solves this problem and we’re delighted to be working with BizTech whose expertise enables Voco to be used in a truly integrated manner with marketing platforms for major brands.”


For more information including a brief video please visit:


For media enquiries, please contact:

Rayson Woon
3radical – Asia Pac
+65 8113 0441

Sophie Brown
3radical – UK
+44 7919 098 893


About 3radical

Organisations today increasingly compete on the experiences they deliver to their audiences.

To win, they must find new ways of engaging:

  • Their employees – giving them the information, tools, and networks they need to be engaged and effective
  • Their customers – getting and keeping their attention over time

3radical has developed a software platform, Voco, and a set of built-in best practices, that together achieve exceptional engagement from these audiences. It does this by enabling business users to create relevant, real-time interactive experiences and deliver them via existing digital channels such as web, email, mobile app, social, and chat.  The results are exceptional, with leading brands like Zizzi, DBS Bank, Dell, British Land, Matalan and many more already benefiting from the award-winning Voco platform.


About BizTech Enterprise Solutions

BizTech delivers exceptional customer experiences.

BizTech specialise in working with clients to help them deliver the best customer experiences and outcomes possible. In today’s fast-paced and ever-changing digital world, BizTech has developed a tried and tested formula for enabling clients to deliver on their customers expectations.

BizTech are very proud of its long running partnership with Adobe, and being awarded Adobe Partner of the year in 2013, 2015, 2016, and again in 2017.

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