Data is vital for understanding how to engage with customers, identifying prospects, and fostering meaningful stakeholder relationships. It is the lifeblood to organizations.
Marketers have traditionally been able to purchase aggregated information on demographics and consumer behavior but that’s changing. But these sources they have relied upon are unlikely to be available in the near future and long established data collection methods are facing increased scrutiny both domestically and internationally.
Download the Controlling Your Own Data Destiny paper and learn why it is critical to control your data, the importance of transparency and earning data, and how earned data can be used.