To better understand the current state of consumer-to-brand relationships, and help marketing leaders hone in on improvements they can make, we asked consumers in three dynamic economies across three countries (the United States (U.S.), United Kingdom (U.K.), and Singapore) for their perspectives on engaging with brands, sharing personal information, and how online customer experiences could be improved. Some of the findings may surprise you, as cultural and market differences have been in some ways magnified by the effects of the pandemic, recessions in all three countries, and super-charged regional political dynamics.
Download the “The Struggle Is Real” insight report to discover the key insights identified by our research.