Talk to the game scientists that are changing the data collection landscape.
Who are we?
With offices in the UK, APAC and the US, 3radical harness the latest game technology and intelligence to help companies build 1st party databases and understand their audiences better.
We work with clients across all industries from Global Financial Institutions to Shopify Stores, to help them achieve engaging audience dialogues, aid converions and grow data assets in a compliant and transparent manner.
3radical’s Voco platform holds over 100,000 data forms, quiz structures, gamification tactics and creative formats. It integrates with CRM and rewards platforms and a client's brand assets, allowing for a truly unique and engaged brand experience for the customer.
In April 2024 3radical became part of Electric Guitar PLC.
Partner Program
We operate a partner program for agencies looking to offer gamification or data acquisition services to their clients.
Supported by 3radical’s Voco Engagement Platform, our game scientists and our network of game developers, we empower agencies with the latest gamification technology and data acquisition tools.
Our client success team ensures that all partners have face to face access to our expertise hub and are the first to benefit from new platform developments.
“No one seems to do it quite like 3radical… There are others out there who can do bits and pieces but where 3radical shines is the time to value (in market in 4-8 weeks) combined with the performance associated with the engagement mechanics, x3 engagement, +60% fill rates, etc.”
Katie McConnell, Senior Vice President of Professional Services: Allant Group
Technical Integrations
The Voco platform has the ability to collect and push data to and from any client customer database solution such as a CRM, CDP or Email broadcast platform.
It uses its Content Hosting Interface (CHI) to work with any 3rd party platform and service to provide seamless experiences.
Here are a few of our commonly used integrations:
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