Voco Gamification Platform
Rapid deployment gamification journeys
First Party Data
Consent
Boost user trust and data compliance by utilizing engaging, interactive methods for explicit consent collection. Gamified experiences and clear data usage communication ensure users provide high quality, accurate information, strengthening data integrity and user relationships.
Case Study: Mediacorp, Singapore’s largest media network, used Voco to deliver a gamified campaign on their Today Online website to collect consent email addresses and valuable behavioural data from participants. FIND OUT MORE
Retention
Retain customers with personalized content, exclusive offers, and interactive experiences. Dynamic engagement strategies reduce churn and increase customer lifetime value by adapting to user behaviour and preferences.
Case Study: Matalan used Voco to increase click through rates on loyalty rewards and offers by 400%, distributing 340,000 vouchers.
Reactivation
Re-engage inactive customers using targeted, personalized campaigns. Utilise historical data to craft compelling messages and incentives, addressing specific reactivation barriers to encourage user re-engagement.
Case study: Michaels - The largest arts and craft retailer in the US, used Voco to reactivate and update over 80,000 lapsed 1st party consents enabling them to re-use and update historic data for personalised marketing communications. FIND OUT MORE
Strategy & ROI
Loyalty
Create effective loyalty programs that reward ongoing engagement and purchases. Offer points, rewards, and exclusive content tailored to user preferences, deepening relationships and promoting repeat business.
Case study: Essilor®, the worlds largest ophthalmic lens manufacturer, used Voco to increase engagement by 20% and sales by 10%. FIND OUT MORE
Conversion & Sales
Create a gamification journey that transform prospects into customers through personalised, data-driven interactions, tailored content and relevant, timely offers.
Case study: Geoforce used Voco to increase form submissions by 56% resulting in £1.3m increase in revenue. FIND OUT MORE
Education
Educate your audience with gamified tutorials and informative campaigns to train employees or establish your brand amongst consumers as a trusted authority.
Case study: Saint-Gobain’s brands, Minster and Jewson Civils Frazer, created awareness of their Net Zero by 2050 goal, reaching 70% of colleagues with 90% of them viewing all content.
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