Gamification Marketing Strategies: How to Increase...
There’s one main goal of gamification marketing strategies: to engage and motivate individuals to take the action you would like them to take. Throu...
MoreGamification is the integration of game thinking and game mechanics into non-game experiences to motivate increased levels of engagement.
Gamification is being applied to many different processes and tasks to enhance the enjoyment of the people involved in doing them. One of the central advantages of gamification, enjoyment is created by making tasks more engaging, fun and interesting to complete. In turn, that increases people’s motivation to complete them.
At 3radical, we mix the benefits of gamification with the tried and trusted techniques powering loyalty schemes to create interactive experiences that both intrinsically and extrinsically motivate audiences to act.
Unlike traditional loyalty schemes, we look to reward more than just purchase. Instead, we see every interaction between your brand and audience as a chance to initiate a value exchange for both parties.
With Voco, you can present audiences with a simple three-step engagement cycle proven to boost response rates:
This cycle delivers a value exchange between you and your audience that can be used to incentivize the completion of multiple activities – each interaction delivering a positive outcome for both parties.
Matalan recently used a ‘wheel of fortune’ game element to encourage consumers to visit its holiday range and incentivised them to refer friends.
The result?
Gone are the days when you’d be thrilled by a 10% CTR rate on an email campaign. Now, you want at least 3x that engagement level for your marketing efforts.
And that’s why you need gamification.
Not only does it boost user experience, motivate engagement, loyalty and brand promo, gamification elements enable you to capture real-time zero-party data. This provides you with insights into customer behaviour and their likely future needs, which allows you to personalise all other marketing campaigns.
So, how does it do this? You can improve engagements across the entire customer lifecycle: customer acquisition, conversion optimisation, retention, customer loyalty, and customer reactivation.
The most cost-effective way to implement gamification is to use a specialist provider that also hosts the gamification platform – it saves on so many costs like game designers and developers and it takes launch time down from months to weeks.
To help you choose the right provider, here’s what you need to do:
Ready to create your tech shortlist? Don’t worry, we’ve got you! Request a demo of 3radical, or contact our sales team today where you’ll learn more about:
The best channels to get started – and more!
There’s one main goal of gamification marketing strategies: to engage and motivate individuals to take the action you would like them to take. Throu...
MoreCheck out our infographic on this framework for implementing gamification in your marketing.
Watch infographicIn an era of increased advertising costs and declining engagement, brands need to spend precious budgets more strategically, plus find better ways to ...
MoreA fun infographic with top tips for adding gamification to your marketing strategy.
Watch infographic