Thursday, September 16th at 10am CT / 4pm GMT
Modern marketers face a confluence of mega-trends ranging from shifting consumer behavior to new regulatory mandates to the deprecation of key data sources, including cookies. These changes present a once-in-a-generation opportunity for firms to evolve their marketing efforts to deliver unprecedented value to their customers.
To not only survive, but thrive during this disruption, marketers must rethink their approach to collecting and managing data, crafting personalized experiences, and meeting consumer expectations for privacy and consent.
Join guest speaker Joe Stanhope, VP and Principal Analyst at Forrester, Tom Galido, CEO at Giving Assistant, and Michael D. Fisher, CEO at 3radical as they discuss how current trends impact marketers and consumers, and the critical data, consent, and engagement dimensions firms can leverage to create competitive advantages.