Why is Earned Data So Important?

Marketing will never be the same – Learn how Earned Data is changing the rules

“It ain’t a party (with my data) ‘til I invite you to my party… and if I do, you better bring gifts!” 

Increasingly, consumers know the value of their data and they’re becoming more restrictive about who they freely share it with. If a consumer gives up their data, they want to know, “what’s in it for them?” Where’s the value exchange?

So how do organizations focus more on being in a reciprocal relationship with their consumers? How do they set-up trusting and transparent engagement environments which will motivate their consumers to provide their prized data? This is the premise of Earned Data.

On Thursday, May 7 at 10am CT, join David Eldridge, CEO of 3radical and Michael Fisher, who’s spearheading our efforts in North America, for this webinar to gain a better understanding of:

  • What is Earned Data?

  • Why it’s important?

  • How do you get it?

  • What does it look like?

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