“It ain’t a party (with my data) ‘til I invite you to my party… and if I do, you better bring gifts!”
Increasingly, consumers know the value of their data and they’re becoming more restrictive about who they freely share it with. If a consumer gives up their data, they want to know, “what’s in it for them?” Where’s the value exchange?
So how do organizations focus more on being in a reciprocal relationship with their consumers? How do they set-up trusting and transparent engagement environments which will motivate their consumers to provide their prized data? This is the premise of Earned Data.
On Thursday, May 7 at 10am CT, join David Eldridge, CEO of 3radical and Michael Fisher, who’s spearheading our efforts in North America, for this webinar to gain a better understanding of:
What is Earned Data?
Why it’s important?
How do you get it?
What does it look like?