Webinar - The Future of Data – Earning It Through Trust

Thursday, September 17 at 9am PT / 11am CT / 12pm ET / 5pm BST

Why are organizations experiencing data degradation? Many organizations have focused on collecting consumer data as if they are entitled to it. Few are working to create a two-way value exchange to foster a willingness for their customers to WANT to share their data.  What do you do when data is abundant, but trust is scarce?

Join 3radical and guest speakers Fatemeh Khatibloo, VP, Principal Analyst at Forrester, and Marc Rosenstock, Head of Marketing and eCommerce at HoMedics, an FKA Brand, to talk about how organizations can establish and build trust with their audience in order to earn their data preferences and information…and then, what to do with that data.

3 key takeaways from this presentation will be:

• How organizations can move beyond transactional data collection and more to capturing soft preference data
• “Earned” data and zero party data increases engagement, improves performance, and grows revenue
• What does zero party and “earned” data look like and how can it influence customer experiences

If you register for this event and you are unable to attend we will send you the webinar recording after the event.