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Data-driven Acquisition and Retention: How Earned Data Enhances Player Engagement

The ethical collection, unification and activation of customer data continues to be one of the most pressing areas of focus for leading sports betting and gaming operators in 2021. Prompted by both consumer demands and legislation, brands are switching their strategy more and more towards earned data.

In this fireside chat, hosted by 3radical and Xtremepush, we looked at the practical steps that brands can take to first acquire this increasingly vital source of data, and then use it to create personalised experiences that drive acquisition and retention goals.

We’d love to talk to you more about earned data. 

3radical allows individuals to interact with organisations on their own terms. Voco’s real-time decisioning engine is able to combine game science theory, data accumulated from billions of interactions, and real-time self-reported data, resulting in the optimum blend of interactive content, rewards incentives and channel for each engagement. The self-reported data is willingly and transparently provided in return for a value exchange, and can be used to improve the relationship of the individual with the organisation across all channels, and by informing product and service development.

Why not request a demo today to see 3radical Voco in action and to hear more about the work we’ve done for other leading organisations like yours.

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