On Demand Webinar
Why are organizations experiencing data degradation? Many organizations have focused on collecting consumer data as if they are entitled to it. Few are working to create a two-way value exchange to foster a willingness for their customers to WANT to share their data. What do you do when data is abundant, but trust is scarce?
Watch 3radical and guest speakers Fatemeh Khatibloo, VP, Principal Analyst at Forrester, and Marc Rosenstock, Head of Marketing and eCommerce at HoMedics, an FKA Brand, as they talk about how organizations can establish and build trust with their audience in order to earn their data preferences and information…and then, what to do with that data.
3 key takeaways: