Papers

12 July 2022

See how a consented data strategy will take center stage in the post-cookie world

19 April 2022

Dig a little deeper into the LTV:CAC ratio, and discover what sort of figure you should be aiming for, and how to improve it.

29 March 2022

Download the 2022 Consumer Survey to learn more about consumers' sentiment toward the digital shopping experience.

14 February 2022

Learn how and why gamification helps to boost continuous engagement strategies, along with some gamification examples and considerations.

18 January 2022

Key marketing focus and priorities are shifting towards generating actionable insights from customer data. Download the paper to find out why.

14 December 2021

Want to know how credit card Networks, Issuers and Merchants can increase loyalty, spend,  and encourage specific behaviors, DOWNLOAD this paper toda...

16 November 2021

Download the paper to learn more about why Earned Data is the next level of data gathering, the benefits and how it impacts marketing.

19 October 2021

Download to learn what Experiential Personalization is, how to add it to your toolbox, how it delivers value and integrates with Earned Data.

18 October 2021

The Asia Pacific region is beginning to adopt privacy-first data practices, and there are enormous opportunities for proactive early movers.

21 September 2021

Download the paper to learn more about using game science to super charge your CDP.