Papers

29 November 2022

Stay ten steps ahead of your customers by using data to predict their behavior and anticipate their wants and needs

1 November 2022

Here's how retailers can shift focus toward retention and reactivation

26 October 2022

Forward-thinking companies are enacting transparent data policies that give control to the consumer. Here’s how all brands can do the same.

25 August 2022

Here's how a leading health and wellness brand used experiential personalization strategies to create the best possible experience for each customer a...

12 July 2022

See how a consented data strategy will take center stage in the post-cookie world

19 April 2022

Dig a little deeper into the LTV:CAC ratio, and discover what sort of figure you should be aiming for, and how to improve it.

29 March 2022

Download the 2022 Consumer Survey to learn more about consumers' sentiment toward the digital shopping experience.

14 February 2022

Learn how and why gamification helps to boost continuous engagement strategies, along with some gamification examples and considerations.

18 January 2022

Key marketing focus and priorities are shifting towards generating actionable insights from customer data. Download the paper to find out why.

14 December 2021

Want to know how credit card Networks, Issuers and Merchants can increase loyalty, spend,  and encourage specific behaviors, DOWNLOAD this paper toda...