Papers

16 November 2021

Download the paper to learn more about why Earned Data is the next level of data gathering, the benefits and how it impacts marketing.

19 October 2021

Download to learn what Experiential Personalization is, how to add it to your toolbox, how it delivers value and integrates with Earned Data.

18 October 2021

The Asia Pacific region is beginning to adopt privacy-first data practices, and there are enormous opportunities for proactive early movers.

21 September 2021

Download the paper to learn more about using game science to super charge your CDP.

17 August 2021

Discover the data insights from the activity of players given access to daily free games designed to drive repeat engagement and retention.

20 July 2021

Earned Data Culture focuses on using information to better serve consumers. Download the paper to learn why you need an Earned Data Culture.

1 July 2021

Many marketers are still scrambling to meet their business’s personalization goals. What’s going on? Download the paper to find out.

15 June 2021

Is "Zero" Just Another Number That Doesn't Truly Define The Holy Grail Of Data - Earned, Permissioned, And Personal Data?

17 May 2021

Download to learn what Earned Data is, what it looks like, how to build an Earned Data culture and what this means for traditional data.

12 April 2021

Download today to read more about data perception, who ‘own’s data, and why humans are not static from data empowerment expert, Tarrill Baker.