83% of people trust referrals from people they know. But getting people to refer your brand, product, game or organisation is tough.
Get it right though and the rewards are significant. More new customers, players or employees. Referred customers are 25% more valuable. Referred employees are easier to hire and stay longer. Plus, you’ll secure greater long-term loyalty, and repeat revenue, from your existing people too.
But today’s refer a friend programmes often fail to deliver – for customers, players or employees and for you. It doesn’t have to be this way.
Read our guides for advice on how to create compelling referral programmes for customer and talent acquisition.