The need for effective and actionable consumer research has never been higher. Yet traditional approaches to qualitative and quantitative research no longer live up to the needs and expectations of consumers or brands. 3radical Research StreamTM reinvents how consumer research is done and changes the game with the insights it yields.
Rather than relying on linear, static, and repetitive surveys, 3radical Research StreamTM uses the very best of our engagement science strategies to create dynamic data capture opportunities that can be integrated seamlessly over time, during just the right moment of a consumer experience, or brought together to create a dynamic engagement that draws consumers in and gives them control over how they choose to navigate the interaction. By using intelligent incentives, well designed questions tested over billions of interactions, and the Earned Data gathered from other product streams, consumer research becomes dynamic, adaptive, and progressive.