Preferences are not static, and your preference center shouldn’t be either. Preferences change constantly as context, needs and wants evolve. 3radical Preference StreamTM modernizes the staid preference center and turns it into a fully dynamic, proactive center of engagement and communication with your consumer.
3radical Preference StreamTM is less a preference center and more a seamlessly integrated and intelligently deployed interaction capability to ask for and record preferences from marketing opt-in’s to preferred languages, service agents, locations, greetings, or anything else that is a critical component of the relationship you have with your consumers. 3radical Preference StreamTM ensures you are always up to date with what your consumers need from you in the moment. The result is rich, actionable data for marketing, personalization, compliance efforts like right to forget, print cost reduction, and more.