How to Build a Data Strategy Based on Positive Customer Experience

A data strategy, like all strategies, must be a well thought- out and intentional plan. Rather than cosmetic ‘wants’, it must focus on real, unvarnished ‘needs’, such as “We need to economically scale our market share of the customer wallet within the land of widgets” for example. But it must also go a step further, acknowledging what is missing and thus identifying the magic components that unlock the rest of the solution.