In 2020, the global online gambling market size reached $66.7 billion U.S. and it is set to exceed $92 billion U.S. by 2023. The most popular types of online gambling are currency, sports betting, and fantasy sports, attracting a diverse and motivated audience. With such aggressive market growth and ever-present competition, how gaming marketers attract, engage, and retain users is critical.
We analyzed multiple gambling clients who engage with players in several ways to gain a deeper understanding of their players’ relationships with their products.
Download the paper to take a deep dive into the insights discovered from the data from the activity of players who are given access to daily free games (DFG) designed to drive repeat engagement and long-term retention.