Good things come to those who earn them…
When it comes to data, it’s about quality over quantity. Events over the past eighteen or so months have created a shift in consumer behavior, meaning that the relevancy of ‘big’ historical data sets is coming into question. Alongside this, privacy regulations are catching up with consumer concerns over individual data privacy and the right to control who has access to their online activities. The ability to build mutually beneficial relationships with your customers that will ensure the quality of your data sources has never been more critical.
Download the paper to learn more about why Earned Data is the next level of data gathering, the benefits of Earned Data and how it impacts marketing.