3radical releases new paper, in conjunction with TheCustomer, that explores the effectiveness of earned data.
Read more about how TheCustomer field tested fully-permissioned customer data in a series of real-world use case evaluations.
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About 3radical
3radical allows individuals to interact with organisations on their own terms. Voco’s real-time decisioning engine is able to combine game science theory, data accumulated from billions of interactions, and real-time self-reported data, resulting in the optimum blend of interactive content, rewards incentives and channel for each engagement. The self-reported data is willingly and transparently provided in return for a value exchange, and can be used to improve the relationship of the individual with the organisation across all channels, and by informing product and service development.
For media enquiries, please contact:
Georgia Deery
3radical
Georgia.deery@3radical.com
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