3radical releases new webinar on why earned data is so important
Forget about 1st party, 2nd party, and 3rd party data and start focusing on “earned data”. View this recorded online presentation to learn how you can earn your customer’s data by creating trusting, transparent, and permission-based value exchanges. You’ll get a better understanding of what earned data is, why it’s so important, how you acquire it, and how to make it work for you.
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3radical allows individuals to interact with organisations on their own terms. Voco’s real-time decisioning engine is able to combine game science theory, data accumulated from billions of interactions, and real-time self-reported data, resulting in the optimum blend of interactive content, rewards incentives and channel for each engagement. The self-reported data is willingly and transparently provided in return for a value exchange, and can be used to improve the relationship of the individual with the organisation across all channels, and by informing product and service development.
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