Preferences are not static and preference centers shouldn’t be either. Preferences change constantly as context, needs, and wants evolve. 3radical PreferenceTM modernizes the staid preference center and turns it into a fully dynamic, proactive center of engagement and communication with consumers.
3radical PreferenceTM is less a preference center and more a seamlessly integrated and intelligently deployed interaction capability to ask for and record preferences from marketing opt-in’s to preferred languages, service agents, locations, greetings, or anything else that is a critical component of a brand’s relationship with its consumers. 3radical PreferenceTM ensures brands are always up to date with what their consumers need, in the moment. The result is rich, actionable data for marketing, personalization, compliance efforts like right to forget, print cost reduction, and more.