Since the Gambling Act fully came into force in the UK in 2007, the online gaming sector has experienced a decade of growth and unprecedented profits. According to the Gambling Commission it now makes up 39% of all gambling in the UK.
In the twelve years since the Act came into force, the gross gambling yield for online operators has seen a five fold increase, and now sits at £5.6 billion, with Her Majesty’s Exchequer receiving £844m.
However, with more than 2,500 licensed operators in the industry, there has never been more competition for share of wallet, and new regulations continue to target online operators through 2019. Now more than ever, companies need to be looking at new ways to differentiate and innovate.
3radical enlisted gaming industry experts to scrutinise the gambling sector. They outline their thoughts on technology, innovation, UX, data, marketing, and how to innovate in the highly regulated environment.
Download the free 2019 Gaming Industry Report to read what the experts think about: