First-party data is very valuable, because it’s been gathered via a direct interaction between company and customer. However, a lot of that collection is automated, and much of the way that data is subsequently used is inferred or assumed. The customer doesn’t have control over that, and as a result first-party data is often used inaccurately and in annoying and intrusive ways.
The truth is that the most valuable data type of all is what we at 3radical called Earned Data.
To learn more about Earned Data, and the 7 steps to achieve to achieving data driven customer engagement, click the infographic to download the PDF.
Click here to discover more about earned data in the age of the modern consumer.