17 May 2018
Zizzi Match & Win
3radical enabled Zizzi to empower engagement and re-invent loyalty in a highly competitive category where direct engagement is sporadic.
Zizzi is competing in a highly competitive casual dining market, where there is a keen need to create clear differentiation in a crowded space.
There are two key challenges that were facing Zizzi:
3radical developed a ‘Digital Scratch-Card’ experience that was accessible via a Zizzi responsive website and also via FaceBook.
There was a tie-in with both the Rugby World Cup and also a social programme that Zizzi was running called #ZizziTacklesCancer.
The consumer was able to play the scratch card game to win various offers. More opportunities to play the game were provided if they undertook a positive ‘Next Actions’ such as Following, Sharing, or Referring.
23% click-through rate – leading to 37,500 ‘covers’.
Over 400k ‘plays’ by 90k ‘players’ – 20k ‘Net New Names’.
1000s of social referrals, Tweets and new followers.
Greater than 1000 donations to Stand Up To Cancer.