Make Hobbycraft’s multi-channel marketing strategy a success with solutions from 3radical
Omnichannel teams know that a consistent and cohesive marketing strategy is only effective if the consumer and their preferences are at the centre of the experience.
But being able to tailor and adapt messages to an individual customer’s preferences or past interactions with Hobbycraft requires unique, often difficult to obtain, zero-party data.
Enter 3radical’s adaptive, personalised, experiential customer journeys.
With 1.7 million customers visiting Hobbycraft’s homepage monthly, it can be a challenge to identify every consumers’ needs and intent while shopping for home furnishings, but our journeys make it easy.
Our customer journeys can determine if a consumer is shopping for crafts, art supplies, or back to school gear, and can narrow down preferences as much as needed to help lead the shopper to what they’re looking for. This data can then be used to drive future tailored marketing efforts.
Still not sure if it’s right for Hobbycraft? Check our out results from our campaign with North America’s largest arts and crafts retailer, Michaels:
- 80,000 unique emails reactivated ($400k value)
- 41% of those that clicked the email engaged with the experience
- 2,500 unique data points were captured
We’ve run the numbers and a similar campaign for Hobbycraft could be worth £2.9 million annually.