/ 29 July 2022

Make Dunelm’s multi-channel marketing strategy a success with solutions from 3radical

Omnichannel teams know that a consistent and cohesive marketing strategy is only effective if the consumer and their preferences are at the centre of the experience. 

But being able to tailor and adapt messages to an individual customer’s preferences or past interactions with Dunelm requires unique, often difficult to obtain, zero-party data.  

Enter 3radical’s adaptive, personalised, experiential customer journeys.: 

With 8.6 million customers visiting Dunelm’s homepage monthly, it can be a challenge to identify every consumers’ needs and intent while shopping for home furnishings, but our journeys make it easy. 

Our customer journeys can determine preferred style, room being shopped for, colour and brand preferences, and so much more. And this data can be used to drive future tailored marketing efforts as well. 

Still not sure if it’s right for Dunelm? Check out the results from our campaign with North America’s largest arts and crafts retailer, Michaels: 

  • 80,000 unique emails reactivated ($400k value)
  • 41% of those that clicked the email engaged with the experience
  • 2,500 unique data points were captured 

We’ve run the numbers and a campaign for Dunelm could be worth £2.4 million annually.

Ready to hear more? Contact Rebecca Trivella:
email: rebecca.trivella@3radical.com | tel: 00 44 7534308464

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