Make Academy’s multi-channel marketing strategy a success with solutions from 3radical
Omnichannel teams know that a consistent and cohesive marketing strategy is only effective if the consumer and their preferences are at the center of the experience.
But being able to tailor and adapt messages to an individual customer’s preferences or past interactions with Academy requires unique, often difficult to obtain, zero-party data.
Enter 3radical’s adaptive, personalized, experiential customer journeys.
With 8.4 million customers visiting Academy’s homepage monthly, it can be a challenge to identify every consumers’ needs and intent while shopping for home furnishings, but our journeys make it easy.
Our customer journeys can determine if an individual is looking for sporting equipment, outdoor gear, or new clothes. We can even hone in on specific style and activity preferences, and use this data to drive future tailored marketing efforts.
Still not sure if it’s right for Academy? Check out the results from our campaign with North America’s largest arts and crafts retailer, Michaels:
- 80,000 unique emails reactivated ($400k value)
- 41% of those that clicked the email engaged with the experience
- 2,500 unique data points were captured
We’ve run the numbers and a similar campaign for Academy could be worth $14.5 million annually.