Driving Online Sales for REI with 3radical
The essential, overarching goal of any e-commerce team is driving online sales, and that’s harder than ever in today’s oversaturated retail market with acquisition costs on the rise and the demise of cookies.
How can REI’s e-commerce team compete successfully against other outdoor recreation retailers?
Personalized, interactive, consumer-driven shopping journeys. Putting the exact products the consumer is looking for in front of them by asking questions to understand their needs and intent. Not only empowering the shopper to receive the ideal shopping experience, but also earning valuable zero-party data for REI.
54% of consumers would exchange their data for tailored offers and promotions.
(3radical Consumer Survey, 2022).
3radical’s adaptive, experiential customer journeys can do just that. Our journeys can drive down REI’s 47.68% bounce rate, increase repeat purchases, and create loyal customers.
Still not convinced if our journeys are the right fit for REI? Here are the results from our recent campaign with North America’s largest arts and crafts retailer, Michaels:
- 80,000 unique emails reactivated ($400k value)
- 41% of those that clicked the email engaged with the experience
- 2,500 unique data points were captured
We’ve run the numbers and a similar campaign for REI could be worth $16.5 million annually.