/ 29 July 2022

Driving Online Sales for Hobbycraft with 3radical

The essential, overarching goal of any e-commerce team is driving online sales, and that’s harder than ever in today’s oversaturated retail market with acquisition costs on the rise and the demise of cookies. 

How can Hobbycraft’s e-commerce team compete successfully against arts and crafts retailers? 

Personalised, interactive, consumer-driven shopping journeys. Putting the exact products the consumer is looking for in front of them by asking questions to understand their needs and intent. Not only empowering the shopper to receive the ideal shopping experience, but also earning valuable zero-party data for Hobbycraft.

54% of consumers would exchange their data for tailored offers and promotions.
(3radical Consumer Survey, 2022). 

3radical’s adaptive, experiential customer journeys can do just that. Our journeys can drive down Hobbycraft’s 48.94% bounce rate, increase repeat purchases, and create loyal customers. 

Still not convinced if our journeys are the right fit for Hobbycraft? Here are the results from our recent campaign with North America’s largest arts and crafts retailer, Michaels: 

  • 80,000 unique emails reactivated ($400k value)
  • 41% of those that clicked the email engaged with the experience
  • 2,500 unique data points were captured 

We’ve run the numbers and a similar campaign for Hobbycraft could be worth £2.9 million annually.

Ready to hear more? Contact Rebecca Trivella:
email: rebecca.trivella@3radical.com | tel: 00 44 7534308464

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