Driving Online Sales for Dunelm with 3radical
The essential, overarching goal of any ecommerce team is driving online sales, and that’s harder than ever in today’s oversaturated retail market with acquisition costs on the rise and the demise of cookies.
How can Dunelm’s e-commerce team compete successfully against other home furnishing retailers?
Through the use of personalised, interactive, consumer-driven shopping journeys. Putting the exact products the consumer is looking for in front of them by asking questions to understand their needs and intent. Not only empowering the shopper to receive the ideal shopping experience, but also earning valuable zero-party data for Dunelm.
54% of consumers would exchange their data for tailored offers and promotions.
(3radical Consumer Survey, 2022).
Our journeys can drive down Dunelm’s 40.3% bounce rate, increase repeat purchases, and create loyal customers.
Still not convinced if our journeys are the right fit for Dunelm? Here are the results from our recent campaign with North America’s largest arts and crafts retailer, Michaels:
- 80,000 unique emails reactivated ($400k value)
- 41% of those that clicked the email engaged with the experience
- 2,500 unique data points were captured
We’ve run the numbers and a campaign for Dunelm could be worth £2.4 million annually.