BBC feature on 3radical and POSB Smart Buddy

/ 16 November 2017


We are proud to have been featured by the BBC in a feature article on ecommerce. This is fantastic recognition of the innovation delivered by Singapore’s Smart Nation Initiative: POSB Smart Buddy, the world’s first in-school wearable tech savings and payments programme.

Children using the POSB Smart Buddy

Other than just using it for digital payments, the wristwatch device is also a fitness tracker, counting daily steps, distance travelled, and calories burnt. The device’s location tracker feature also allows parents to be notified of the child’s location within the school compound and when the child has boarded or alighted off the school bus

The POSB Smart Buddy’s accompanying mobile app allows parents to set a daily allowance limit, monitor spending and activity levels, and send remaining balance into the child’s savings account, effectively giving the child a headstart into a solid financial education.

POSB Smart Buddy Infographic:

POSB Smart Buddy infographic

POSB Smart Buddy has also been judged by an expert panel of industry leaders and awarded 3 gold awards:

  • Best App – Utility (Mobile Excellence Awards 2017)
  • Excellence in Customer Engagement (Marketing Excellence Awards 2017)
  • Excellence in Digital Marketing (Marketing Excellence Awards 2017)
    POSB Smart Buddy team at the Mobile Excellence Awards 2017

We are delighted to be powering POSB Smart Buddy with 3radical Voco, our award-winning interactive content platform. Please feel free to approach me at if you would like to find out more about POSB Smart Buddy or on what we do for our other customers.

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