Why Zero Party Data Underpins Retail Marketing in ...
Over the last few years, zero-party data has helped redefine the goal of retail marketing. In fact, retailers today have a unique opportunity to reima...
Over the last few years, zero-party data has helped redefine the goal of retail marketing. In fact, retailers today have a unique opportunity to reima...
There’s one main goal of gamification marketing strategies: to engage and motivate individuals to take the action you would like them to take. Throu...
Find out why gamification is so effective for staff and customers from the Millennial generation, including an example of gamification in action.
Brands need to master the art of the mutually beneficial value exchange to encourage customers to share their data
Gamification in marketing is an incredibly powerful tool to boost customer engagement and encourage people to take action. It opens up a fun experienc...
Amidst privacy concerns, rising ad costs, and changing customer needs, retailers are pivoting to a zero-party data strategy. Instead of paying f...
If the last few years have taught us anything, the real test of a retail brand is how well they adapt to change. The truth is, the retail industry has...
In an era of increased advertising costs and declining engagement, brands need to spend precious budgets more strategically, plus find better ways to ...
Take a look at five clear customer engagement benefits and how they work together for your business.
Here's our top 5 takeaways on why Edelman calls Trust "the new brand equity".