How to define a mutually beneficial value exchange
Brands need to master the art of the mutually beneficial value exchange to encourage customers to share their data
Brands need to master the art of the mutually beneficial value exchange to encourage customers to share their data
Gamification in marketing is an incredibly powerful tool to boost customer engagement and encourage people to take action. It opens up a fun experienc...
Amidst privacy concerns, rising ad costs, and changing customer needs, retailers are pivoting to a zero-party data strategy. Instead of paying f...
If the last few years have taught us anything, the real test of a retail brand is how well they adapt to change. The truth is, the retail industry has...
In an era of increased advertising costs and declining engagement, brands need to spend precious budgets more strategically, plus find better ways to ...
Take a look at five clear customer engagement benefits and how they work together for your business.
Here's our top 5 takeaways on why Edelman calls Trust "the new brand equity".
With data is at the heart of any brand’s effective marketing strategy, brands must see the competitive advantage of being proactive and transparent ...
Learn everything you need to know about personalized marketing – with 4 benefits, 2 key elements for your strategy, and 1 great example.
The long foretold ‘cookiepocalypse’ has been delayed …yet again. Here's how marketers can take matters into their own hands