5 key strategies for improving employee engagement

/ 15 June 2020

Improving employee engagement in the workplace has been proven to benefit overall organisational success, yet current workplace statistics suggest that over 70% of employees don’t consider themselves to be very engaged. Companies with a positive workplace culture experience less absenteeism and enjoy higher levels of employee retention, productivity, customer loyalty and profitability.

As the world of work continues to evolve, with more employees working remotely than ever before, organisations need to take a more innovative approach to employee engagement if they are to flourish.

Here are five things you might consider in order to improve your employee engagement:

  1. Measure engagement

It will be impossible to devise or assess the effectiveness of your employee engagement strategy if you don’t know what the starting point is. An employee engagement survey can be a valuable tool in helping to establish your baseline and it will also provide useful insight that will help you to determine the areas in which you should focus. Aim to revisit this on a regular basis to capture the data that will help you to track and review the success of your engagement strategy.

  1. Focus on the employee experience

The overall experience plays a hugely important role in employee engagement. People are looking for an organisation that will value them as individuals, as well as understanding them and the unique qualities they bring. This is especially true of the most recent entrants to the workplace: Generation Z. Consider every element of your brand as an employer; from the recruitment process, on-boarding, workplace design, offsite meetings and team days right through to wellbeing. All of these things need to be consistent with your organisation’s brand if employees are to develop a deeper and more engaged connection.

  1. Reward Contributions

Highly engaged employees will always go the extra mile, but they still need to feel that the organisation’s leadership recognises and appreciates their efforts. Find innovative ways to acknowledge and reward accomplishments and consider the development of an innovative incentive program to encourage employee engagement.

  1. Prioritise wellbeing

Wellbeing is a powerful yet very often overlooked element of employee engagement. The introduction of a company-wide wellness initiative will enhance the overall wellbeing and resilience of your workforce and is a great way to increase employee engagement, as well as serving to reduce absenteeism.

  1. Communicate effectively

Having a proactive internal communication strategy in place is central to developing a culture of positive employee engagement. An effective program will help employees feel valued, supported, empowered, and more connected to the rest of the team. Embrace digital tools and schedule regular check-ins to ensure that remote employees are included.

The role of gamification

With its ability to bring together all of the above, gamification is now a growing trend in employee engagement that uses a digital environment to help employees reach certain goals and objectives, whether for e-learning or improving wellbeing. Not to be mistaken with simply playing interactive games, well implemented gamification solutions apply game principles to change behaviours in the workplace.

3radical’s gamification solutions are based on the premise that by applying game science, traditional approaches to employee engagement can be enhanved to create richer and more appealing experiences for participants, and consequently they become more actively engaged in their work.

You can learn more about 3radical’s approach to employee engagement by downloading our ‘Little Book of Employee Engagement’. Packed with statistics, tips and insights on employee engagement, this useful guide gives you the key information you need to justify, plan and manage your employee engagement strategy.

Download our free guide: The Little Book of Employee Engagement

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