Employee engagement is the extent to which employees feel passionate about their jobs, are committed to the organisation, and put discretionary effort into their work.
Employee engagement is critical to the success of any organisation. Engaged employees bring very tangible business benefits and can be the difference between an organization that outperforms its competitors and one that fails to grow. Effective strategies that increase employee engagement have been proven to improve employee retention, increase efficiency and productivity, which in turn will improve customer loyalty and ultimately deliver greater profits.
The role of employee engagement is to ensure that organisations can attract the most talented employees, onboard them effectively, skill them up quickly, motivate them to work effectively and give them a compelling reason to stay.
These 10 shocking statistics illustrate some of the reasons why it is so important for businesses to find effective ways to increase employee engagement:
- Approximately 70% of Americans are disengaged at work (Gallup)
- Only 21% employees would consider themselves to be very engaged (Achievers)
- Organisations with a strong learning culture typically enjoy better employee engagement and retention rates. As much as 30 – 50% higher than those that don’t. (Robert Half)
- 89% of employees felt that poor digital communication reduces employee morale, lowers productivity and negatively impacts customer satisfaction and profitability (RingCentral)
- 48% of employees left their job because it wasn’t what they had expected it to be (HRDive)
- 76% of employees would agree that a strong culture enables them to do their best work (Eagle Hill Consulting)
- Employees have a 76% chance of still being at a company after one year. This reduces to 59% after two years and 59% after three years (LinkedIn)
- 69% of employees will reject a job offer if they find out that a company’s workers are generally unhappy (Hibob)
- 83% of HR professionals have struggled to recruit suitable candidates over the past 12 months (HRDive)
- 80% of employees felt that having an on-boarding process was important, and yet 1 in 3 would prefer to go on an awkward first date than attend orientation or onboarding for a new job (HRDive)
Deploying a successful employee engagement strategy helps organisations drive behavioural change by engaging employees directly to address their motivations, desires, and aspirations in order to create strong company and brand advocates.
You can learn more about employee engagement by downloading our Little Book of Employee Engagement. Packed with statistics, tips and insights on employee engagement, this useful guide gives you the key information you need to justify, plan and manage your employee engagement strategy.