Gamification works today, as audiences are increasingly fatigued by traditional approaches to engagement and are looking for a more rewarding and enjoyable experience.
Gamification uses techniques and strategies from game design to prompt and drive specific consumer behaviour. Today’s consumers are hungry for status, competition, reward and self-expression, and the brands that implement gamified marketing experience an increase in data acquisition, loyalty, customer retention and engagement.
To learn more about the 6Cs of Gamified Marketing, updated for modern times, click the infographic to download the PDF.
Click here to watch our on demand webinar – QuickStart Gamification for Marketers; the 6Cs of gamification for modern marketing.